Tuesday, October 28, 2008

Ocean Spray 'Sweetie' 2001

I worked on a commercial for the Ocean Spray juice as a designer, colorist and animator in 2001.
Art direction was to mimic child's doodles on a notebook. So I used crayons with naive shapes and bright colors. What a fun project! 
The top image is sketches of early design development. The bottom one is the final still frame renders from the spot.

Director/Key Animator: Bruce McFarlan
Designer: Soyeon Kim
Animators/ Production Artists: Todd Hemker & Soyeon Kim
Production: Reelworks studio