Sunday, January 18, 2009

Explorer's Guild by Kevin Costner

I worked on an animation project, 'Explorer's Guild', produced by kevin Costner, created by Jon Baird, Chris Baird, & Keith Quinn, and animation production by Chiodo Bros.

Plot: Animated Internet series centers on a group of glove-trotting Victorian-era explorers and their Gothic adventurers.

The episodes haven't been officially released yet as of 2009 spring, so I cannot reveal much information... Hopefully the project gets to find the right home for its release sometime soon.

I art directed the opening 'Dream' sequence, as well as creating some production designs, animating characters and compositing shots for the project.

Thursday, January 15, 2009

Minnesota University System 'Make It Happen' 2007

A 30 second animation PSA for Minnesota University System, produced by studio Make Visual in Minnesota.
I worked as designer, animator, and After Effect compositor with Dean Lindberg, Aaron Quist, Tony Christopherson, Jessica Grimshaw and Danny Robashkin.

Wednesday, January 14, 2009

Design elements for the 'Burger King'

Here are some design elements for the interactive website for kids on 'Burger King' website.  I had one hour to cook something up. Assigned elements were... boy, dress, sheep...

Monday, January 12, 2009

Chicago Safe Start 'Clingy' 2007

Here are some style samples for the pitch on the 'Chicago Safe Start' PSA campaign.

Sunday, January 11, 2009

Chicago Safe Start PSA 'Clingy' sketches

Here are some sketches for the character & concept development

Saturday, January 10, 2009

Chicago Safe Start 'Lump' 2006

Here are design samples that I made for the Chicago Safe Start PSA campaign.

Here are some idea sketches that I had for the spot.

Thursday, January 8, 2009

Interview with Asian American Press

My interview with Tom LaVenture, the editor of Asian American Press on January 19, 2007.

Article Title: Soyeon Kim honored for animation work

Wednesday, January 7, 2009

Ritz (spec) 2005

I made character designs for Ritz cracker campaign and Todd built the style frames using them.

I also animated girls. Todd designed a boy on a bike and animated him as well.

Director: Bruce McFarlan
Designers: Soyeon Kim & Todd Hemker
Animators: Morgan Williams, Todd Hemker & Soyeon Kim
Digital Ink & Paint: Thom Waters
Production Studio: Reelworks

Monday, January 5, 2009

Plato's Closet Campaign 2004

Here are some design samples for the 3 animated commercial campaign for the 'Plato's Closet'
I was art director/designer as well as animator for the campaign.
The spots were directed by Morgan Williams & Bruce McFarlan at Reelworks studio.



Some additional designs from the style exploration

Article in

Article in Creatie Mac (August 05, 2004)

The artists at Reelworks are also animating commercial projects having recently finished a three-spot campaign for Plato's Closet, a recycling retail store for teens and young adults, via ad agency Periscope.
Highlighting the tagline You have the clothes. We have the cash, the :30 spots feature fashionable young adults in various situations that somehow come upon a pile of cash. In 'Limo', a teen girl walking on the street is thrown a heap of cash from a passing limo. The vibrant spot concludes with motion graphics and real product shots of the diverse brand name clothing available at Plato's Closet. The other two spots follow a similar premise, emphasizing the idea that the store pays for the best spring and summer fashions. 'Couch' opens on a young man listening to music while lying on a couch. A big bag of money suddenly flies through the open window and lands on his lap. In 'Nudge', a love-struck couple strolls along and smiles at each other. The girl nudges her boyfriend who accidentally bumps into a fire escape and is rained upon by a mountain of money.
According to Reelworks Designer/Art Director Soyeon Kim, it was important to study the tastes and style preferences of the target audience. To prepare for the project, Kim researched teen publications to use as reference for the character and wardrobe design.
The goal was to appeal to teen buyers so we created characters that were more realistic in appearance and mannerisms and weren't cartoon-like, remarks Soyeon Kim. This was a really fun and unique project. The first :15 involves character animation and the second is motion graphics so you get to see two different designs and approaches in the same spot. We had a smooth collaboration with the agency creatives and we worked closely to make sure we had the right style and look.

Plato's Closet Credits:
Client: Plato's Closet

Spot Titles/Airdates: 'Limo' :30/August 2004,   'Couch' :30/August 2004,   'Nudge' :30/August 2004
Advertising Agency: Periscope/Minneapolis, MN
Producer: Jennifer Helm
Art Director: Anne Taylor
Copywriter: Nancy Mandela
Animation & Production Company: Reelworks Animation/Minneapolis, MN
Director: Bruce McFarlan
Art Director: Soyeon Kim
Animators: Morgan Williams, Soyeon Kim, Todd Hemker, Aaron Brudvig
Digital Ink and Paint: Thom Waters
Executive Producer: Audrey Robinson Favorito
Producer: Neha Upadhyaya Lang
Editor: Morgan Williams
Postproduction Company: Pixel Farm/Minneapolis, MN
Online Editor: Tom Jacobsen @ Pixel Farm
Music, Audio Post and Sound Design Company: Hest & Kramer/Minneapolis, MN
Creative Director: Steve Kramer
Associate Creative Director/Head of Production/Mixer: Jim Weber
Composer/Arranger/Sound Designer: Dan Solovitz
Executive Producer: Bob Hest

Sunday, January 4, 2009

Plato's Closet early character design development

Here are some variations on the character design for the 'Limo' spot.

Church's Chicken commercial campaign

Here are a couple of commercials for the Church's Chicken
I worked as an assistant art director, designer & animator.
The spots were directed by Morgan Williams & Bruce McFarlan, produced by Reelworks.

Saturday, January 3, 2009

United Airlines 'Corkscrew' 2004

I was an art director/painter for the United Airlines commercial 'Corkscrew'. The original illustration was done by an european artist. (I wish that I could remember his name...)
My role was to re-create the paintings to modify them to be animation-friendly. The airplane was built in 3D software. I made the airplane painting, which was matted into the model.

Director: Bruce McFarlan
Art Director/ Painter: Soyeon Kim
Production: Reelworks

Friday, January 2, 2009

Comanche Trace 'Butterfly' 2002

Comanche Trace is a golf course & resort located in Texas.
I worked as an assistant art director,  background artist and painter on the commercial.
3 background paintings were generated using watercolor for each layout for 'averaging' effects: cross-dissolve between drawings. Charcters were colored using color markers and a couple of digital filters were added to manipulate the watercolor look.

Director/Animator: Bruce McFarlan
Art Director: Joe Krause
Assistant Art Director/ Colorist: Soyeon Kim
Background Artist/Painter: Soyeon Kim
Ink & Paint: Tom Waters
Production Studio: Reelworks

Thursday, January 1, 2009

Rips Roll 'Tug-O-War' & 'Tag' 2001

I worked on two 15 second animated commercials for 'Rips Roll', sour tasting chewing candies.

Here are some early character development sketches that I did.

Director/Key Animator: Morgan Williams
Art Director: Joe Krause
Designers: Morgan Williams, Joe Krause, Soyeon Kim, Todd Hemker
Animator: Todd Hemker
Production Artist: Soyeon Kim
Digital Painter: Thom Waters
Production Studio: Reelworks