Whisper campaign for P & G

We worked on an online campaign for P & G's Whisper (feminine product).
The production time was very tight: but thanks to our crew, we were able to finish about 3 min. animation within 3 weeks. We will make an edit of the portfolio version and share here soon.

Here are some images of visual development and final film.

Whisper

Client: P & G
Ad Agency: Creativia
Producer: Shinhee Kim

Production: YELLOWSHED
Director: Soyeon Kim & Todd Hemker
Designers: Soyeon Kim, Todd Hemker, Jisoo Kim, & Steve Eat
Animators: Todd Hemker, Soyeon Kim, Ethan Clark, & Jisoo Kim
Music: Maxwell Vann, & Handmade
Sound: Handmade

Spec illustration

"Trick or Treat"

Todd made this wonderful Halloween e-card for the American Greetings.
I helped him with some plants design for the opening shot.
Click to watch the e-card, 'Trick or Treat?'

'Dexter' web episodes pitch spec work

Back in 2010, we were asked to pitch for the animated web series of a big hit Showtime drama 'Dexter'.
We didn't get the project, but it was a nice change to work on something more dark and serious, compare to our usual light-hearted designs.
I worked with two talented artists, Steve Eat & Alex Rico, who did such amazing jobs!
It was disappointing that we didn't get to showcase these wonderful artwork to the public...
So here they are!

Art director: Soyeon Kim
Designer/Layout Artist/Illustrator: Steve Eat & Alex Rico

Design/Layout/Illustration by Steve Eat

Design/Layout/Illustration by Alex Rico

1997 KBS drama 'JaeDong' opening sequence

Imdb listing

My directing debut in commissioned animation in 1997. It's 1 minute opening animated sequence for the KBS family show called, 'JaeDong'

The show is about the relationship between a kid (JaeDong) and his parents and the life around them. Based on the traditional korean belief, most mothers-to-be experience 'Tae-Mong: Dream of conception' that foretells the future of the conceived child. The opening animated sequence is consist of symbolic characteristics that represent wealth, courage, health, and intelligence of the baby.

1996 A Petal (꽃잎) animation segment

My first job in the animation field was as production artist (painter) for the animation segment in the korean feature film, 'A Petal' directed by Sun-Woo Jang. Sung-Yoon Oh was an animation director. The animated spot was used as an insert to describe the korean Gwangju massacre, using metaphors. 

Animation was traditionally hand drawn, traced on cells, then oil pastels were applied on sand papered area to create 'oil painting' look. 

Imdb listing

1996 Ottakie, Mountain O-Dae

This is a character 'Ottakie' design for the mascot of Mountain 'O-Dae' located in South Korea.

1996 Samsung Weekly Illustrations

These are illustrations made in 1996, for Samsung Weekly Newsweek.