Frito Lays Ad Campaign 'Shelf Talkers'

A snap shot at Ralph's in LA.

This is another campaign, 'Shelf Talkers' after its first campaign 'Cart Talkers' using the same illustration elements that I made.

One day, I went for grocery shopping, and I noticed something very.... familiar..., when I was about to pick up a bag of chips..... My illustrations!!

So yes, I got the Lays chip that day with full of excitement!

Frito Lays 'Cart Talkers'

Individual element illustrations

Frito Lays Ad Campaign 'Cart Talkers'

Illustrations for Frito Lays 2008 campaign 'Cart Talker'

Illustrator: Soyeon Kim

Art Directors: Leonardo Santos/ Matt Fraser

Agency: The Marketing Arm

Intro to Keith Urban Music Video

Yellowshed (Todd & Soyeon) made an animated intro clip for the Keith Urban's 'Kiss A Girl' music video, which is also screened during Keith Urban's 2009 ACM award performance.

Symbolic icon 'Bird' was designed, animated in traditional methods (using papers, pencils), then inked using brush pens, scanned the images, then composited in After Effects. NY city background was created in Photoshop, then combined with digitally treated green-screen footage of Keith Urban.

In the final music video, this intro footage is followed by the main sequence that NY based animator/artist, Richard Borge directed, who created unique artistic look of photo montage/live action for the spot. The concept was written by Chris Hickey.

YELLOWSHED's 30 second intro clip was on Keith Urban website as a 'sneak peak preview' until the official music video came out.

You can see the full music video at youtube.

This is one of my concept designs.

It wasn't used for the actual spot, due to its concept changes.